Branding and collateral

Logo design

Logo design is the first and most important creative task after (or even before) establishing a business.
Together with our customers, we identify the most logical direction for theme and style, eliminate undesired combinations of fonts, colors, shapes and proceed with concept design.
When layout is approved, we produce logo files in various formats, orientations and colors. We prepare print and screen versions, formulate logo usage rules, identify compatible typefaces and complementary colors. We also supply your Visual Manual Identity (style guide describing correct identity uses).

Branding and collateral

Strategic brand development is crucial to the success of any company. More Than Icons design develops brand/corporate identities based on the image and value proposition a company wishes to convey to its target market. In each identity project, we generate multiple concepts to give your customers a range of approaches varying in palette and design yet working within your established corporate model to ensure we effectively hit the mark.
Our company's mission exploration helps us focus on what kind of visual branding strategy is desirable for your constituencies and how to best visually portray the promise your company has made to your customers. We then integrate your brand into collateral marketing and packaging: sales brochures and other printed product information, posters and signs, visual aids used in sales presentations, web content, sales scripts, demonstration scripts, product data sheets, product white papers, creating highly functional and effective brochures and business systems.